Amazon Management Questionnaire

AMC Onboarding Form

Please fill out this form so we can understand your business & situation, save time on the onboarding call and dive straight into your business.

Client Name *

Email *

Brand Name *

What is your goal with this business, near-term and long-term? What are you trying to accomplish and why? *

Tell us a bit about your company and story. Can you tell us a bit about the story of this company, why you started it, and your background? *

Have you worked with agencies before? What were your experiences, good & bad? *

Any suggestions/requests that can help us serve you best & make things easier for you? In terms of communication/workflow. *

Tell us a little bit about how you got here. How did you discover us? Did you interview other agencies? What was the deciding factor to choose AMC? *

What were your main concerns/worries before hiring us? *

What would you like to see in terms of reporting? Do you have any specific preferences? *

Slack – Best Practices & Expectations

This section is to set clear expectations for using Slack as our communication platform.

5 Questions

Are you familiar with Slack? *

YES

List all email addresses that we should invite to the Slack channel (yours and any team members) (if they already have a Slack account, use that same email) *

Slack rules, best practices & expectations

Kindly read these quick rules so we can set clear expectations regarding using Slack as our communication platform.

Slack is treated like Email. Account managers check it once or twice a day. Think of it more like email, not a chat room.
Separate questions. Send questions separately so separate reply threads can be used.
Use threads for discussion. Reply to messages in threads to keep conversations organized and avoid cluttering the main channel.
Expect 1-2 day reply time. While we often reply quickly, do not expect immediate replies all the time. Similar to email. Account managers do their best to reply ASAP. But often, like any professional, some days are slammed and there's no time to check inboxes. So patience is required.
Tag only 1 person at a time – never tag 2+ people in the same person. This makes it clear who needs to reply. Never tag @channel. Tag only who the message/question is addressed.
Tag only when a reply is needed. When you tag them, they get a push notification. When no reply is needed, don't tag them.
Be clear & concise. We value efficient communication. This means consolidating questions/comments into as few messages as possible (think writing an email - not texting with your bestie). This keeps the Slack channel efficient and organized – not scattered & crazy.
We value kind & direct communication. This means getting straight to the point, but in a nice way.
If it can wait for the call, wait. If you have a question/comment that can wait for the next call with you account manager, then save it for the call. This keeps Slack efficient & organized. Especially if something requires a discussion - thats what calls are for.
For generic questions, ask Google/ChatGPT first.
Respect weekends & holidays. We are not online during weekends and public US holidays. You can call if something is urgent.
Call if something is urgent. If something needs immediate attention, give your account manager a call in Slack. If they don't pick up, call again because they could be on DND (Do Not Disturb) mode.

I understand the Slack rules & expectations *

I understand

This section is just to share our Values & Mission with you!

AMC Values

Kind & Direct Communication. Be open, honest and constructive. Have the necessary hard conversations when they need to be had, in a kind but direct way.
Work-Life Balance
Have Fun. Marketing is Fun!
Strive for Exellence
Building Strong, Long-Lasting Client Relationships
Professionalism & Leave Emotions at Home. Life is stressful enough, so no need to bring drama, rudeness, or finger-pointing to the workplace. We handle disputes in a calm, professional mannger.
AMC Mission

AMC Mission

Become known as the best, most awesome & fun Amazon marketing agency in the game.
Make clients so happy that they post about us and tell all their friends.
Make clients as much money as possibile, while enjoying a healthy work-life balance.

Setting Clear Expectations

This section is to make sure we are setting clear expectations from the get-go, so we can avoid some common issues down the road. Let me know if you have any questions or concerns. - RB

14Questions

We require control of the PPC & marketing strategy, and of the project timeline & pace. This allows us to be efficient as an agency. Kindly do not make PPC adjustments yourself without telling us (unless discussed with your AM otherwise). *

I understand

We kindly ask that you reply to our Slack messages within 1-2 business days, or as soon as possible. We will do the same. *

I understand

Your point of contact will be your Account Manager. The CEO meets weekly with the Account Managers to consult and advise where needed.You will be able to reach the CEO any time via Slack DM with any general questions/concerns. *

I understand

If we work together long enough, honest mistakes will happen. When they do, we will work to fix them asap in a professional manner. *

I understand

We may use you as a case study: AMC may use their created graphic designs, copywriting, or screenshots of sales results in their portfolio. Of course, no private info will ever be shared. *

I understand

Due to the nature of Amazon's 180-day algorithm, it typically takes 6 months or more to see significant ranking changes. Therefore, do not expect significant results before then. *

I understand

I understand that AMC cannot guarantee any results or numbers, and results take time. Success on Amazon affected by a multitude of factors. But rest assured we will do our best at giving your products the best chance of success. *

I understand

I understand that AMC is an agency and manages several other accounts, thus we a not a 'full-time' team. We work at a good pace and love efficiency. *

I understand

I understand there are many factors that contribute to success on Amazon. Such as competition, market trends, customer reviews, supply chain, compliance issues, product defects, Amazon rule changes and more. Thus, AMC is not solely responsible for the your ultimate results on Amazon. Our job is to give your products the best possible chance at the highest success, but there are many things are out of our control. We are by your side throughout your Amazon journey – it's "Us vs. Amazon" *

I understand

I understand that due to the nature of Amazon and their ever-changing rules, AMC cannot be held liable for account suspensions or other losses that might occur while working on your account. *

I understand

I understand that it is normal for ACOS/TACOS to be *higher* during the first few months of an account takeover. This is because we need to test things to see what works and what doesn't. *

I understand

Patience when Working with the Amazon Platform: I have been working with the Amazon platform for years, and the one consistent thing is that things can often take longer than expected, and its normal to have unexpected issues. Thus, it requires patience. Their system often has technical issues. Seller Support can be very slow. Listings get flagged or suspended for seemingly no reason. But don't worry – this is the norm, and we got your back. It is always expected that there will be issues, hurdles and headaches to be dealt with. That's why you're hiring us – to worry about and take care of the "Amazon shenanigans" asap when stuff hapens. *

I understand

AMC Referral Program: If (after you're happy) you refer friends to AMC, we will send you $500 AND they will get a $500 discount. *

Sounds Good!

Thanks! Any questions, concerns, suggestions, or other notes? *